How to handle the “It’s too expensive” sales objection

crownedlink May 14, 2022 No Comments

Recall the last time you were trying to get someone to buy your product or service, and then this person outrightly told you that your price was too high. At other times, a prospect might have not even sounded that way. They may just put it very subtle way and say, ” I don’t have that much to buy this.”

These two responses are still titled in the same direction: your customer hasn’t seen enough value to put money down or genuinely dont have the funds to purchase now. One mistake many business owners make is to reduce the pricing, but the thing is, some customers will still not patronize you even at that. Some will still expect you to lower your price before they can eventually buy from you. So, you see how reducing your pricing may not be a practical approach.

You can overcome the issue that “it’s too expensive” by emphasizing the value of your product and concentrating your marketing efforts on that aspect of your business. This is a pragmatic approach that might be helpful. Because of this, they may cost you more money. You will need to think about and investigate what your product offers that others do not. When you can develop the power guarantee offer, you will be able to knock out “it’s too expensive.”

Secondly, bear in mind that you can not sell to everyone, but by focusing your prospect on your product’s unique value, you can win them over. In short, before you think of reducing your price, nail hard on the value your product or service gives, ensuring you get your customers to the point where they’re convinced to buy from you.