2 Types of Business Owners on Social Media, Which Are You?

crownedlink April 21, 2022 No Comments

2 Types of Business Owners on Social Media, Which Are You?

There is a narrative that many business owners on social media are still yet to figure out what the online space is about; some are merely existing on different social apps. People like that have up to 4 or 5 social media handles, yet they aren’t getting any results or sales.

But, there’s this other narrative of business owners who are networking effectively on social media, getting deals, and even increasing sales for their business too. You may be wondering about the relevance of being on social media; maybe you don’t like the whole posting stuff, and it seems too challenging to come up with fresh content from time to time. So you are tempted to think even though being on the internet has advantages, they are not for you. 

Take this example of you selling shoes in a particular market, and you have been in that location for a while; now imagine someone needs shoes, but this person doesn’t get to pass through where your physical shop is, and they are not the same route as your workplace or home. As a business owner, you are still selling shoes in your shop, and numerous potential customers are looking for your shoes online. Still, you are nowhere to be seen because you haven’t strategically positioned your business online.

Ask yourself this question.

Am I reaching the right audience?”

“No.”

“Why is that?”  

Ans: Because they don’t know about you, neither do you know them.

But what about a situation when you put some of your shoes on your social media page, and your caption can be: 

Are you looking forward to getting original and quality shoes?

You are in the right place.

@musthaveshoes, located at 12 Church Davis street, Lagos, Nigeria, gives you the very best shoes at affordable prices and discounts 👍 

See our happy customer rocking our shoes, and you can get yours today when you order using the link below.

Send a DM to place an order now, or click this link to place an order. We have only limited stocks available.

#shoes #clothinginlagos #menswears #weddingguest, #handmade, #fabrics, #shoes, #shoesinliagos, #shoesnearme

In short, the advantages of using social media are limitless compared to when you have a physical shop. So now, does this mean you should pack up your shop and stop selling from there? No, you only need to leverage social media as it can help you reach a larger audience online (who can, in turn, become your potential customers)

So another advantage of using social media for your business is that it helps you advertise your goods even when you are not online, as long as you have photos, description, contact address, and some other basic details on your Bio or caption. That’s often more than enough to convince a customer to drop a message indicating interest to buy.

To sum up, you can leverage social media effectively for your business and brand, and you only have to be intentional about it. However, if you are still overwhelmed with handling sales online, we would love to hear from you!

Let us know your thoughts in the comment section, or send us an email on info@crownedlink.com.

• co Author – Erioluwa Olatunbosun